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Post by account_disabled on Mar 5, 2024 23:36:05 GMT -5
At the heart of green marketing lies the ability to combine innovation and sustainability, creating value not only for consumers but for the entire planet. To discover how storytelling techniques can amplify the impact of your green marketing strategies, attend the Storytelling Festival 2024 . Join us to transform your narratives into powerful levers of sustainable change. Storytelling Festival 2024 The sixth edition of the most important storytelling event in Italy is coming. 150 TICKETS ALREADY SOLD. EARLY OFFER […] € 159€ 59 What is green Greece Telegram Number Data marketing? Green marketing is a strategic approach that incorporates environmental concerns into business decisions, from production to communication to event organization. Born from the growing global awareness of environmental issues, green marketing responds to the demand of a market that is increasingly attentive to sustainability and the ecological impact of the products it purchases . Companies adopt sustainable marketing strategies for several reasons: to respond to consumers' growing interest in environmental issues, to differentiate themselves from the competition and to actively contribute to the fight against climate change. 2019 research conducted by Accenture revealed that while quality and price remain deciding factors in purchasing, a significant 49% of consumers are influenced by health and safety considerations , while 37% take environmental impact into account .
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